EverythinkInk

A robust and scalable e-commerce platform for EverythinkInk, enabling seamless product management, personalized customer experiences, and secure transactions.

Client

BrandWorks Worldwide

Timeline

5 months

Technologies

Shopify, Node.js, Firebase, AWS S3, Stripe

Project Overview

EverythinkInk, a growing fashion brand, needed a modernized e-commerce platform that would scale with their business. They required a feature-rich solution capable of handling thousands of SKUs, personalized customer journeys, secure checkout experiences, and a fully integrated admin system.

The Challenge

Inconsistent user experience across mobile and desktop

Limited inventory visibility and inefficient stock management

Slow website performance affecting SEO and conversions

No personalization in product recommendations

Fragmented payment processing systems

Our Solution

We built a custom Shopify solution enhanced with Firebase for real-time operations and AWS S3 for efficient media management. The frontend focused on performance-first development, ensuring mobile-first responsiveness and seamless navigation.

Fully responsive, performance-optimized storefront

Personalized product suggestions using customer activity tracking

Secure and streamlined Stripe payments

Integrated order, inventory, and customer management

Marketing automation integrations

Third-party CRM and logistics provider integrations

Impact & Results

50%

Faster website load times

40%

Increase in sales conversions

30%

Higher engagement

28%

Reduction in abandoned carts

Improved inventory turnover

How We Built It

Our development journey focused on iterative progress, active client collaboration, and user-focused design choices to build a platform Confect can scale with confidence.

Discovery Workshops

We worked closely with Confect’s marketing and operations teams to understand pain points, user behaviors, and technical goals.

Prototyping & User Flows

We designed detailed wireframes, focusing on intuitive navigation, fast checkout flows, and engaging product displays.

Custom Development

We integrated Shopify’s flexible back-end with a performance-optimized frontend, Stripe payments, and real-time database features with Firebase.

Rigorous Testing

We conducted stress testing, security audits, mobile responsiveness checks, and UX testing to ensure a flawless launch.

Launch & Post-launch Support

We launched the platform and trained Confect’s internal teams, ensuring a smooth handover with continuous post-launch optimizations.

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